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XMS Capital Partners Serves as Financial Advisor to O’Neal Industries on the sale of O’Neal Flat Rolled Metals to Norfolk Iron & Metal

December 31, 2018

CHICAGO, ILLINOIS, December 31, 2018 — XMS Capital Partners, LLC (“XMS”), a global, independent financial services firm focused on providing M&A, corporate advisory and asset management services, announced that it served as financial advisor to O’Neal Industries (“ONI”) on the sale of its wholly owned subsidiary, O’Neal Flat Rolled Metals (“OFR Metals”), to Norfolk Iron & Metal (“Norfolk Iron”). Headwall Partners, LLC, a corporate finance and strategic advisory firm focused on the steel, metals, mining, paper, packaging, and building materials industries advised ONI in conjunction with XMS.

OFR Metals is a leading North American metals service center, focused on processing and distributing non-ferrous and carbon flat-rolled products from eight facilities, principally in the western US. OFR Metals will return to its former name, Metalwest, a name equally recognized for quality and service in the flat rolled industry. All members of OFR Metals’ management team are continuing in their current roles, with Jeff Simons continuing as president and CEO.

Norfolk Iron and OFR Metals are both businesses that place the highest importance on safety, employee engagement and exceptional customer service. The acquisition will enhance Norfolk Iron’s geographic footprint by adding eight new locations, while also expanding its product lines and capabilities for processing flat-rolled carbon, stainless and aluminum products.

“We are pleased to welcome the OFR Metals [Metalwest] team members to the Norfolk Iron family,” Richard Robinson, president of Norfolk Iron, said. “Investment in our business has always been an important part of our commitment to meet the growing needs of our customers. Metalwest is a natural fit with our current operations and brings complementary capabilities with the same reputation for outstanding service.”

“We could not be more excited about joining the Norfolk Iron team,” said Jeff Simons, president & CEO of OFR Metals [Metalwest]. “Our businesses create a family of companies with a broad geographic footprint and deep product offering, ready to meet the growing demands of our customer base.”

“We thank Jeff Simons and the entire OFR Metals team for their years of outstanding service and dedication to our company,” Holman Head, president and COO of ONI said. “We couldn’t be more pleased to have the OFR Metals team become a part of Norfolk Iron & Metal, and we wish them every success.”

About XMS Capital Partners

XMS Capital Partners, established in 2006, is a global, independent financial services firm providing investment banking, asset management and merchant banking services to clients. It has offices in Chicago, London and Dublin.

XMS provides Involvement BankingTM, which goes beyond transaction oriented investment banking and focuses on delivering objective, value added advice and custom tailored solutions to help clients achieve their strategic goals. It consistently creates value for its clients by giving them access to comprehensive, independent M&A, strategic advisory, financial restructuring, capital structure advisory and private capital advisory expertise.

XMS Capital Partners, LLC is a FINRA member and SIPC member. XMS Capital Partners (UK) Limited is authorized and regulated by the Financial Conduct Authority. For more information, please visit

O’Neal Flat Rolled Metals

OFR Metals [Metalwest] is a leading processor and distributor of non-ferrous and carbon flat rolled metal products. Its eight locations house over 650,000 square feet of processing and warehousing capabilities, offering customers sheet and coil materials including stainless, aluminum, hot rolled, cold rolled and galvanized. OFR Metals [Metalwest] also offers painted, polished and coated material to suit diverse customer needs. For more information, visit

O’Neal Industries

O’Neal Industries (ONI) is the largest family owned group of metals service centers in the United States. Composed of six leading brands and generating sales of approximately $2.6 billion in 2018, ONI is based in Birmingham, Alabama, and has more than 80 specialized facilities throughout North America, Europe and Asia. For more information, visit

Norfolk Iron & Metal

Norfolk Iron & Metal, founded in 1908, is a family owned and operated metals service center based in Norfolk, Nebraska. Its five locations offer customers sheet, plate, long products and tubing as well as advanced value-added services with a growing array of processing equipment. For more information, visit

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